Brand
OUR STORY
IT ALL BEGAN IN 2017 WITH THE SEARCH FOR THE PERFECT LEATHER JACKET. NOTHING ON THE MARKET MET MY EXPECTATIONS. THEREFORE I HAD THE IDEA TO CREATE MY OWN PERFECT LEATHER JACKET. THE REDESIGN OF AN ESTABLISHED CLASSIC, THE BIKER LEATHER JACKET.
T Y R O X WAS BORN - A LEATHER JACKET THAT I WANTED TO SHARE WITH THE WHOLE WORLD.
THE FOUNDATION OF THE VISON, TO ENVELOPE SOMETHING BEYOND THE ESTABLISHED AND CREATING A HIGH FASHION BRAND. THIS WAS THE BEGINNING OF MANY OTHER IDEAS AND DESIGNS, WHICH COMBINE CLEAR LINES, A MODERN AND MONOCHROME APPROACH AND THE SPIRIT OF BLACK.
"IT'S ALL ABOUT BEING FREE AND CREATIVE AND THINKING NEW. ALL THIS IS WHAT INSPIRES US ANEW EVERY DAY. WE WANT TO GIVE SOMETHING BACK TO THE WORLD AND GIVE UNIQUE PEOPLE THE OPPORTUNITY TO MAKE THEIR APPEARANCE MATCH THE WAY THEY FEEL INSIDE.“
OUR MISSION
DRIVEN BY THE VISION TO LET EACH INDIVIDUAL EXPRESS THEIR CREATIVITY AND UNIQUENESS THROUGH THEIR OUTER APPEARANCE, THE BRAND T Y R O X WAS CREATED.
CLEAN LINES, MONOCHROME DESIGN, LUXURIOUS QUALITY, TIMELESS, UNIQUE - EACH PIECE IS MADE TO LAST BEYOND THE SEASON.
DESIGNED IN GERMANY AND MADE BY MASTER CRAFTSMEN OF THE WORLD.
WE DELIVER THE ESSENTIALS FOR THE MODERN WARDROBE. FOR ALL FACETS OF LIFE. MADE FROM THE FINEST FABRICS AND THE HIGHEST QUALITY MATERIALS.
T Y R O X IS MORE THAN JUST A FASHION BRAND. WE WANT TO CREATE A NEW MOVEMENT AND COMMUNITY, READY TO BREAK BOUNDARIES AND QUESTION OLD FASHIONED BELIEF SYSTEMS.
WE ACCEPT AND WELCOME EVERYONE WITH AN OPEN MIND AND HEART.
WE EMBRACE THE LITTLE THINGS THAT MAKE EVERY ONE OF US SPECIAL AND BELIEVE: WE ARE ALL ONE.
THIS IS T Y R O X, THIS IS FREEDOM, THIS IS A NEW MOVEMENT OF SEEING THINGS FROM A DIFFERENT PERSPECTIVE.
LIVE AND LET LIVE, BE THE BEST VERSION OF YOURSELF.“
- L I X † - CEO | Creative Director
WHY
LIFE IS TOO SHORT FOR MEDIOCRITY. DON'T LOOK BACK, LIVE IN THE HERE AND NOW. DON'T WASTE TIME WEARING BORING AND ORDINARY CLOTHES. LOOK AS UNIQUE AS YOU ARE. LET YOUR APPEARANCE MATCH THE WAY YOU FEEL INSIDE. CLOTHING EXPRESSES WHO YOU ARE WITHOUT HAVING TO SAY A WORD AND IT DOESN'T ALWAYS HAVE TO BE LOUD AND FLASHY, BECAUSE THE DIFFERENCE LAYS IN THE DETAILS!
HOW
WITH THE EXPERTISE OF T Y R O X PRODUCTS.
WITH THE VISON OF FREEDOM AND THE MODERN EMBODIMENT OF THE RIGHT MINDSET - BE AS UNIQUE AS YOU ARE
ENJOY ALL THE GOOD THINGS COMING FROM OUR PLANET, BUT LET THE PLANET ENJOY YOU TOO.
SUCCESS AND HAPPINESS ARE DECISIONS. WE WANT TO REACH OUT TO ALL THE HUMANS WHO ARE THINKING DIFFERENT AND QUESTIONING THE STATUS QUO, TO MAKE THE WORLD A BETTER PLACE!
OUR DNA
DNA: CLEAR LINES, MONOCHROME APPROACH, LUXURIOUS QUALITY, ARTISAN CRAFTSMANSHIP AND MOST OF ALL, AS EXCLUSIVE AND UNIQUE AS THE WEARER.
MATERIAL: LEATHER TO LAST A LIFETIME. CHOOSING THE RIGHT LEATHER IS ESSENTIAL TO ENSURE THE BEST QUALITY. WORKING TOGETHER CLOSELY WITH THE BEST SUPPLIERS AND EXPERTS WHO GUARANTEE THE BEST HIDES, QUALITIES AND FINISHES.
THE PROCESS FOR THE DEVELOPMENT OF THE UNIQUE FINISH OF OUR T Y R O X – „UNIQUE" INVOLVED MANY ELABORATE AND INNOVATIVE TRIALS, IT TOOK TIME AND EFFORT, IN THE END THIS IS WHAT MAKES THE DIFFERENCE BETWEEN OUR PRODUCTS AND EVERYTHING CONVENTIONAL.
LEATHER IS A NATURAL MATERIAL AND TELLS ITS VERY OWN STORY. IT IS A UNIQUE FOUNDATION, VERSATILE AND SPECIAL. EACH HIDE IS HAND CHOSEN AND ONLY THE BEST ARE SELECTED FOR OUR PRODUCTS.
SUSTAINABILITY: WE CARE ABOUT OUR ENVIRONMENT. EACH LEATHER IS VEGETARIAN TANNED AND PROCESSED, WHICH MEANS THAT THERE WILL NOT BE USED ANY CHROME. WE HAVE MADE IT OUR BUSINESS TO ALWAYS LOOK FOR NEW AND INNOVATIVE METHODS FOR EVEN MORE ENVIRONMENTALLY FRIENDLY WORK. NO LEATHER IS WASTED, EVERY PART IS USED FOR OTHER PRODUCTS OR NEW SAMPLES.
WE STAND FOR A SENSE OF RESPONSIBILITY AND PROACTIVELY SUPPORT THE USE AND DEVELOPMENT OF INNOVATIVE AND SUSTAINABLE METHODS.
WE GIVE A LIFETIME GUARANTEE ON BUTTONS AND ZIPPERS TO ENSURE THAT THE JACKETS WILL LAST A LIFETIME WITH PROPER CARE.
PRODUCTION: WE CONSCIOUSLY DECIDE AGAINST MASS PRODUCTION TO MAKE SURE THAT EACH PRODUCT IS 100% HANDMADE BY TECHNICALLY HIGHLY SKILLED MASTERS, THUS CREATING A TRULY UNIQUE PRODUCT.
DESIGN: THE DESIGN IS BASED ON INSPIRATION FROM THE MOST DIVERSE PLACES AND INFLUENCES. IT SHOULD REFLECT ART, MUSIC, SPIRIT, CULTURE, LUXURY, ROCK'N'ROLL, MINDSET AND FREEDOM.
AUTHENTIC, MONOCHROME, UNIQUE, EXCLUSIVE, LUXURIOUS, HIGH-QUALITY, HONEST, DIFFERENT, PASSIONED DETAILS.